407designs Utilizes the process of UX design, The method
focuses on aesthetic factors such as visual imagery, layout, and user interface too ensure the website is visually appealing and most Importantly, easy to navigate for example, the way the navigation menu on this site follows as you scroll down
1. Studies have shown, when someone is browsing a website and becomes the least bit confused they will most assuredly click away and never see your content.
2. If they're one of your customers, or more importantly a potential customer, they probably will not be buying from you.