Even if your product is as mundane as a roll of paper towels, it’s important to establish the need in your customer’s mind. In the case of paper towels, they aren’t just for drying up spills anymore; now they kill germs.
If your product has many features, a separate page listing may be appropriate. If you’re selling several similar items, a feature comparison page can help the customer decide the best fit to their needs. A page comparing your product features to the competition is good if you offer more or better features.
Once a need is established, your website presentation can move to stage three, providing a rationale…